Overcoming shopping myths could save gift-givers some serious cash

(ARA) - While Black Friday and Cyber Monday get all the glory, the biggest online shopping day actually occurs during the week of Dec. 10 through 17. This is just one of the misconceptions about shopping that keeps consumers from taking advantage of some of the best deals available today.

Clearing up those myths can save you money this holiday shopping season.

Myth 1: The deals are cheaper in-store and don't apply to online purchases.

Fact: This is rarely true. People waiting in long lines and fights over limited quantities are dramatic and newsworthy, but don't be fooled. With the size and growth of the online channel, many of the in-store deals are now available online so you can comfortably shop at home in your pajamas. Not to mention the fact that driving to the store requires gas and time. Plus, if a merchant does not have stores in your state, they aren't required to charge you sales tax for your online purchase, so you can realize significant savings on large-ticket items.

Myth 2: Shoppers should avoid refurbished products.

Fact: Refurbished products often cost up to 20 percent less than their non-refurbished counterparts - plus, refurbished or "open box" does not necessarily mean used. Often, the products were purchased and returned untouched, simply because a consumer changed his or her mind or found a lower price elsewhere. The secret is to purchase refurbished products directly from reputable manufacturers such as Apple, Dell, Lenovo, and Logitech. The manufacturers have an incentive not to flood the market with bad product, which can hurt their reputation. If you are still hesitant to buy refurbished products, try using the cash you save on the full price item to buy an extended warranty. Chances are the whole package with extended warranty will still be cheaper than the "new" version.

Myth 3: I need to spend time visiting dozens of sites and stores.

Fact: There's no need to spend hours scanning every retailer's site to ensure you are getting the right deal. Web sites like Techbargains and Pricegrabber do the comparison shopping for you. Consumers can enter keywords on these shopping sites and instantly find the best deals and reviews on the products of their choice.

Myth 4: It's too late to order online and receive the gifts by Christmas Eve

Fact: Most stores, such as Sears, will guarantee that your gift will arrive on time if you order on or before Dec. 16. Check the store Web sites directly to see exact dates. Even after the Dec. 16 deadline, some stores will offer free two-day shipping for true procrastinators - but it's probably not a good idea to wait that long.

Courtesy of ARAcontent